Many consumers in the US are open to the idea of ordering from the kids menu at their favorite restaurants but don't do so out of embarrassment, so The Habit Burger Grill Grown-Up Meal is here to offer an alternative.
The meal deal is priced at just $6 and starts off with a full-sized Charburger to ensure it will satisfy adult-level hunger, unlike smaller kids meals. The meal deal is then paired with a small order of fries, a regular drink and rounded out with a mini gummy burger for dessert as a nod to the toys that often come with kids meals.
The Habit Burger Grill Grown-Up Meal is being offered for a limited time only at select locations and comes as part of a wider shift towards value-minded options as consumers deal with greater financial strains.
Low-Cost Adult Meal Deals
The Habit Burger Grill Grown-Up Meal is Price at $6
Trend Themes
1. Adult-meal Value Deals - Opportunity to cater to budget-conscious adults with affordable meal packages.
2. Kid-inspired Adult Meals - Innovative meal offerings that bridge the gap between playful nostalgia and adult dining preferences.
3. Limited-time Value Menus - Creating urgency and exclusivity through time-sensitive, cost-effective meal promotions.
Industry Implications
1. Fast Food - Fast food chains can leverage low-cost meal deals to attract adult customers seeking value.
2. Casual Dining - Casual dining establishments have the opportunity to introduce playful adult meal options to attract a diverse customer base.
3. Restaurant Marketing - There is room for marketing strategies in the restaurant industry to capitalize on limited-time value menus and innovative meal concepts.