The Greco Pizza Pizza Roulette is being launched via a partnership with the Maritime Madness hot sauce brand to offer pizza enthusiasts with a spicy challenge to take on this fall. The game consists of a pizza where a single slice is injected with the Giv'er Ghost Pepper Hot Sauce to have diners trying their luck every time they go in for a slice. The pizza is being offered at participating locations in Atlantic Canada and Ontario, but will only be available through October 31, 2022.
The Greco Pizza Pizza Roulette boasts a warning sticker right on the box to warn diners before they take a slice that they might be in for a very spicy experience. The pizza isn't recommended for children under the age of 13 or those with spicy food or hot pepper sensitivities.
Ultra-Spicy Pizza Challenges
The Greco Pizza Pizza Roulette is Arriving for the Halloween Season
Trend Themes
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Industry Implications
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Restaurant Industry — Restaurants can add spicy food challenges or limited-time menu items to their offerings to bring in customers, and create buzz around their brand.
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