Refocused Mixed Reality Initiatives

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Google Has Remodeled Its VR Headwear to Use Full-Eye Coverage

Google has been making plays into what is now called the Metaverse for over a decade with its Google Glasses and its mobile VR compatible with its Google Pixel phones. Near the end of 2020, Google purchased the start-up 'North,' which is the new holder of the patents leftover from Intel's Vaunt project. This means that Google now effectively owns the remainder of Intel's Vaunt, which shut down due to technological limitations.

Now, with Google's expertise in the mixed reality and virtual reality industry, and its market knowledge from previous AR and VR ventures, the tech giant is slating up to release a new VR headset that offers full-eye coverage. One of the large limitations of the Google Glass was that it was merely an overlayed display, so while it provided some helpful information, consumers did not like the style or barebones nature of the technology.

This full-eye coverage headset will utilize full VR technology similar to the Oculus Quest 2, though it is not yet clear if this headset will operate with its own hardware or if it will tether to a mobile device or computer. Additionally, Google has noted that technological limitations are no longer as much of an issue as they were nearly four years ago with Vaunt.
Trend Themes
1. Full-eye Coverage VR Headsets - The development of full-eye coverage VR headsets offers new opportunities for immersive experiences and increased consumer adoption.
2. Mixed Reality Technologies - The continued investments and innovation in mixed reality technologies by large tech companies like Google indicate a growing importance for this industry.
3. Market Knowledge From Previous AR/VR Ventures - Previous AR/VR ventures and market knowledge provide a competitive advantage for large tech companies like Google in the development of new mixed reality products.
Industry Implications
1. Consumer Electronics - The development of innovative, full-eye coverage VR headsets presents an opportunity for growth and differentiation in the consumer electronics industry.
2. Gaming - The integration of full-eye coverage VR technology into gaming experiences has the potential to create more immersive and engaging gameplay for consumers.
3. Healthcare - The use of mixed reality technologies in healthcare has the potential to revolutionize patient care and medical training, and Google's expertise in this industry could lead to new and innovative healthcare applications.

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