Glenmorangie A Tale of Winter is a new 13-year-old single malt that was created for the winter season and it boasts a "flurry of wintery aromas and flavors" and cozy packaging to match. The new single malt sports a label that reminds of a lovingly hand-knit item with intricate details.
This limited-edition expression was made with a batch of whisky matured in ex-Bourbon barrels and finished in ex-Marsala casks. Boasting bright and vivid flavors, the 46% ABV whisky has notes of orange toffee, lavender honey and sweet rose, plus red pepper flakes, cocoa powder, Brazil nut toffee and sweet barley malt.
According to Glenmorangie's head of whisky creation, Dr Bill Lumsden, the brand was inspired by "the joy of cosy moments indoors" during Scotland’s snowy months.
Comforting Wintry Whiskys
Glenmorangie A Tale of Winter Was Inspired by Cozy Moments Indoors
Trend Themes
1. Winter-inspired Spirits - The trend of winter-inspired spirits creates opportunities for distillers to experiment with unique flavors and packaging that evoke feelings of warmth and coziness.
2. Limited-edition Whiskys - The trend of creating limited-edition whiskys, like Glenmorangie's A Tale of Winter, provides an opportunity for distillers to cater to a niche market and create hype around exclusive products.
3. Flavorful Finishing Casks - The trend of using unique casks, like Marsala casks, for finishing whisky provides an opportunity for distillers to create complex and vibrant flavor profiles for their products.
Industry Implications
1. Alcohol - The alcohol industry can capitalize on the trend of winter-inspired spirits, like Glenmorangie's A Tale of Winter, by creating their own unique flavors and packaging that evoke feelings of warmth and coziness.
2. Hospitality - The hospitality industry can use limited-edition whiskys, like Glenmorangie's A Tale of Winter, to create exclusive experiences for their customers and generate hype around their offerings.
3. Packaging - The packaging industry can work with distillers to create unique and intricate labels and packaging designs, like Glenmorangie's A Tale of Winter, that match the cozy and warm feeling associated with winter-inspired spirits.