Gerrit Jacob is an up-and-coming fashion designer based in Berlin and now, he launches his newest capsule designed for the Spring/Summer 2024 season. He continues to explore his signature design theme of spraypainted looks through a wearable perspective. The brand delivers commercial looks in the form of muted silhouettes in contrast to previous looks in past seasons.
The new collection is inspired by memories of childhood carnival experiences with bright tones and prints that are inspired by Hollywood. The prints include looks of shining stars, jarred lips, and palm trees -- it detailed oversized leather looks. Animal motifs are also seen decorating cropped jackets and trousers with double layers. Other pieces in the capsule include V-neck asymmetrical tees, chunky workboots, mesh apparel, and more.
Childhood Carnival-Themed Fashion
Gerrit Jacob Unveils its New Collection for the SS24 Season
Trend Themes
1. Spraypainted Wearable Looks - Disruptive innovation opportunity: Develop eco-friendly spraypainting techniques for creating unique and sustainable fashion pieces.
2. Prints Inspired by Hollywood - Disruptive innovation opportunity: Integrate augmented reality technology into fashion to create interactive prints that bring Hollywood-inspired designs to life.
3. Animal Motifs in Fashion - Disruptive innovation opportunity: Explore cruelty-free alternatives for incorporating animal motifs in fashion, such as vegan leather or 3D-printed animal-inspired textures.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Incorporate sustainable materials and production methods into fashion design, catering to the growing demand for eco-friendly clothing.
2. Augmented Reality - Disruptive innovation opportunity: Develop augmented reality platforms specifically for the fashion industry, allowing customers to virtually try on and customize Hollywood-inspired prints.
3. Animal-free Alternatives - Disruptive innovation opportunity: Invest in research and development of cruelty-free materials that mimic animal textures, opening up new possibilities for animal motif fashion without the use of animal products.