Mattel and Gamefam are collaborating on a new virtual experience revolving around the former's iconic doll, Barbie. Set in the Roblox universe, this world comes just after the beta launch, which garnered a remarkable three million unique visits. 'Barbie DreamHouse Tycoon' allows players to live out their dream Barbie life, complete with stylish outfits, home customization opportunities, and their dream job.
In 'Barbie DreamHouse Tycoon' players have the opportunity to construct DreamHouses with up to four floors and a whopping thirty rooms. In these virtual rooms, players can engage in hobbies and careers, delving into entertaining mini-games encompassing activities like a recording studio, game room, and even a tennis court.
The new Barbie world can be accessed on Roblox.
Virtual Doll-Inspired Tycoons
Mattel and Gamefam Launch the 'Barbie DreamHouse Tycoon' on Roblox
Trend Themes
1. Virtual Experiences - The collaboration between Mattel and Gamefam on 'Barbie DreamHouse Tycoon' highlights the trend of creating immersive virtual experiences.
2. Home Customization - The feature that allows players to customize their DreamHouses in 'Barbie DreamHouse Tycoon' taps into the trend of personalized home customization in virtual worlds.
3. Entertainment Mini-games - The inclusion of entertaining mini-games like a recording studio and game room in 'Barbie DreamHouse Tycoon' reflects the trend of incorporating engaging activities within virtual experiences.
Industry Implications
1. Toy Manufacturing - The collaboration between Mattel and Gamefam in creating 'Barbie DreamHouse Tycoon' presents an opportunity for the toy manufacturing industry to explore the integration of virtual experiences with iconic brands.
2. Virtual Reality - The launch of 'Barbie DreamHouse Tycoon' on Roblox indicates the potential for virtual reality platforms to expand their offerings by partnering with well-known brands and franchises.
3. Gaming - The success of 'Barbie DreamHouse Tycoon' on Roblox showcases the potential for the gaming industry to explore new avenues by creating immersive experiences around beloved characters.