FULwater is a refreshing beverage that's packed with antioxidants, minerals and vitamins, all thanks to nutrient-dense spirulina. The plant-based, caffeine-free beverage is not only super nutritious but also naturally blue thanks to the inclusion of the blue-green algae, and FULwater is ready to be sipped by the can in several fruity and refreshing flavors: Pink Grapefruit & Cucumber; Lemon & Ginger; and White Peach.
FULwater is the debut product from FUL, the female-founded, science-backed food company. As FUL Foods CEO, Julia Streuli, said in a statement, "Our first product, FULwater, highlights the benefits of our proprietary ingredient — FULBlue, which our scientists have transformed into this powerhouse beverage, a first-of-its-kind spirulina product with no bitter aftertaste."
Naturally Blue Bubbly Beverages
FULwater is Powered by Colorful, Nutrient-Dense Spirulina
Trend Themes
1. Superfood Beverages - Opportunity for companies to tap into the growing demand for functional and nutrient-packed beverages.
2. Plant-based Innovation - Companies can explore new plant-based ingredients to offer healthier and sustainable alternatives to consumers.
3. Colorful Food and Beverages - Brands can innovate with unique and colorful ingredients that provide nutritional benefits and stand out on store shelves.
Industry Implications
1. Food and Beverage - Companies can expand their product offerings and appeal to health-conscious consumers.
2. Nutraceuticals - The use of spirulina in functional beverages can create opportunities in the nutraceutical industry.
3. Natural Food Colors - Companies can explore the potential of natural food coloring agents like spirulina instead of synthetic colorings.