DiGiorno announced the 'Fully Stuffed Crust Pizza' line frozen pizzas with a high number of toppings. The pizzas feature a stuffed crust throughout their entire base, meaning that the crust along the edge as well as the dough under the pizzas themselves have been stuffed with a thick layer of melted mozzarella cheese.
The Fully Stuffed Crust Pizza is available in two flavor options, the 'Double Pepperoni' and the 'Ultimate Three Meat.' The Double Pepperoni pizza features both pepperoni slices and small pepperoni cubes, while the Ultimate Three Meat features pepperoni slices, ground sausage, and Genoa salami slices.
The DiGiorno Fully Stuffed Crust Pizzas will be available at grocery stores and food retailers across the United States at an SRP of $9.99 USD beginning in June of 2022.
Topping-Heavy Pizzas
DiGiorno Unveiled its Fully Stuffed Crust Pizza Line for the American Market
Trend Themes
1. Gourmet Frozen Pizzas - Opportunity to create new and unique flavor combinations in the frozen pizza industry
2. Stuffed Crust Pizzas - Opportunity for pizza chains to offer more stuffed crust options to attract customers
3. Making Premium Pizza Affordable - Opportunity to offer premium ingredients at affordable prices for the frozen pizza market
Industry Implications
1. Frozen Foods Industry - Opportunity to break away from the traditional frozen pizza market with unique offerings
2. Fast Food and Quick Service Restaurants - Opportunity to add more premium and/or stuffed crust pizza options to attract customers
3. Supermarkets and Grocery Stores - Opportunity to offer more premium and high-end frozen pizza options