During this year's Milan Design Week, Maserati debuted a fully electric car named GranTurismo Folgore "which means lighting in Italian." The model is a take on the auto brand's popular GranTurismo. There is also a limited version of the car called the One Off Luce.
This debut is part of Maserati's push to become an "all-electric brand by 2030" and the Folgore is a significant step as it is "the first car in Maserati history to adopt a 100 percent electric battery-based powertrain." The aesthetics are slick, futuristic, and sporty, embodying the design sensibilities that the Maserati brand is known and celebrated for.
The GranTurismo Folgore will launch later this year and will be available to consumers alongside its petrol version.
Inaugural Fully Electric Cars
Maserati Debuted the Folgore Model During Milan Design Week
Trend Themes
1. Electric Car Revolution - With Maserati's move to become an all-electric brand by 2030, there is potential for disruption within the automotive industry as consumers increasingly demand environmentally-friendly options.
2. Futuristic Design - The sleek and sporty design of the GranTurismo Folgore presents opportunities for disruptive innovation within the luxury car market, with consumers seeking cars that are not only sustainable but also visually striking.
3. Battery Technology Advancement - Maserati's battery-based powertrain in the Folgore marks a significant milestone in the advancement of electric vehicle technology, presenting opportunities for disruption and innovation within the renewable energy sector.
Industry Implications
1. Automotive Industry - The shift towards electric vehicles presents opportunities for disruption within the automotive industry as companies strive to keep up with demand for sustainable transportation.
2. Renewable Energy Industry - Advancements in electric vehicle technology, such as Maserati's battery-based powertrain, holds significant potential for disruption and innovation within the renewable energy sector.
3. Luxury Goods Industry - The GranTurismo Folgore's sleek and sporty design presents opportunities for disruptive innovation within the luxury car market, as consumers prioritize sustainable and visually striking products.