Popular contemporary direct-to-consumer brand Pair Eyewear recently debuted its Wider Base Frame Collection in the hope of accommodating different face shapes and consumer preferences with a universal and comfortable fit. Pair Eyewear introduces a few styles as part of the Wider Base Frame Collection, including The Drew: Extra-Wide Rectangle, The Harper: Wide Cat-Eye, The Jessie: Wide, Modified Rectangle, The Murphy: Extra-Wide Square, and The Quinn: Wide, Modified Cat-Eye. The silhouettes maintain the brand's focus on delivering a fresh and timeless feel.
Pair Eyewear's decision to expand its offerings comes as the brand sought to respond to feedback from its community of customers. Prior to officially debuting this frame collection, Pair Eyewear engaged in a year-long process of measurement comparisons, surveys, and fit tests to ensure that the new frame sizes would provide a versatile and comfortable fit.
Wider Eyewear Frames
Pair Eyewear Emphasizes Comfort with Its Wider Base Frame Collection
Trend Themes
1. Expanded Eyewear Offerings - Pair Eyewear debuts its Wider Base Frame Collection, accommodating different face shapes and consumer preferences.
2. Universal and Comfortable Fit - The Wider Base Frame Collection by Pair Eyewear aims to provide a versatile and comfortable fit through a year-long process of measurement comparisons, surveys, and fit tests.
3. Fresh and Timeless Silhouettes - Pair Eyewear's Wider Base Frame Collection maintains the brand's focus on delivering a fresh and timeless feel with styles like The Drew, The Harper, The Jessie, The Murphy, and The Quinn.
Industry Implications
1. Eyewear Industry - Pair Eyewear's Wider Base Frame Collection disrupts the eyewear industry by offering a wider range of frame sizes to accommodate diverse face shapes and preferences.
2. Direct-to-consumer Brands - Pair Eyewear's expansion into the Wider Base Frame Collection exemplifies the growth and innovation of direct-to-consumer brands in the eyewear market.
3. Market Research and Fit Testing - The year-long process of measurement comparisons, surveys, and fit tests by Pair Eyewear demonstrates the importance of market research and customer feedback in developing universal and comfortable eyewear designs.