According to Alberto Da Passano, the expanding Fendi Casa furniture collection is "reflective of an increasing desire from Fendi customers to be part of the brand’s lifestyle." During this year's Milan Design Week, the label debuted a number of furniture luxury pieces like The Peekasit sofa, created in collaboration with Controvento Design studio, and the Groove & Groovy armchair in "a fun orange long-hair shearling version."
Fendi Casa's furniture expansion was showcased in Milan’s Piazza della Scala, a location that the label moved into last year. There are many accents within the space, one of which are the arched front-facing windows designed by Joost van Bleiswijk who drew inspiration from ancient Roman architecture to pay homage to Italy's cultural heritage.
Expanding Furniture Collections
Fendi Casa Showcased an Expanding Furniture Collection in Milan
Trend Themes
1. Expanding Luxury Furniture Collections - Expanding luxury furniture collections are becoming more common as luxury brands seek to provide a more comprehensive lifestyle experience to their customers.
2. Collaborations with Design Studios - More luxury furniture brands are collaborating with design studios to bring fresh perspectives and innovative designs to their collections.
3. Playful Textures in Luxury Furniture - Luxury furniture brands are experimenting with playful textures, such as long-hair shearling, to create eye-catching and unique pieces that appeal to consumers looking for something different.
Industry Implications
1. Luxury Furniture - Luxury furniture brands can expand their collections and offer a more comprehensive lifestyle experience to their customers by incorporating playful textures and collaborating with design studios.
2. Interior Design - Interior design professionals can utilize expanding luxury furniture collections and playful textures to create customized and uniquely designed spaces for their clients.
3. Fashion Retail - Luxury fashion brands can extend their brand experiences and increase customer loyalty by expanding into luxury furniture and offering customers a more complete lifestyle experience.