North American esports organization FaZe Clan has recently renewed its longstanding partnership with McDonald’s USA. The deal will result in new events, initiatives, and will "double down" on previous campaigns, showcasing original content and IP from the FaZe Clan members. FaZe and McDonald’s ‘Spotlight’ series and ‘Friendsgaming’ campaign is also returning with the renewal, along with the introduction of a FaZe Clan and McDonald’s booth at PAX West.
The partnership aims to connect American youth with opportunities in esports and gaming, elevating voices from underrepresented groups and allowing them to prosper in the industry.
"Collaborating with a gaming platform of FaZe Clan’s influence and credibility provides a unique opportunity for us to collaborate on original programmes that honour the diverse interests of our fans. We’re excited to continue our partnership with FaZe Clan this year as we deepen the engagement between McDonald’s brand and gaming fans," said Veronica Thompson, Director of Cultural Engagement and Activations at McDonald’s.
Esports QSR Partnerships
FaZe Clan Renews its Partnership with McDonald's USA for Original Content
Trend Themes
1. Esports-qsr Collaborations - There is an opportunity for more fast food chains to partner with esports organizations for original content creation and events.
2. Promotion of Underrepresented Voices in Gaming - Brands can create campaigns and initiatives that elevate underrepresented groups in the gaming industry, by partnering with esports organizations.
3. Physical Presence in Gaming Conventions - Establishment of booths and events at gaming conventions can increase visibility of brands in the gaming and esports community.
Industry Implications
1. Fast Food Industry - Fast food chains can capitalize on gaming audiences by partnering with esports organizations for marketing opportunities.
2. Esports Industry - Esports organizations can collaborate with brands to promote diversity and provide opportunities for underrepresented groups within the industry.
3. Gaming Industry - Gaming conventions offer opportunities for brands to establish a physical presence and create engaging experiences for attendees.