These new EXALT Juice Shots are being launched in the UK to help consumers achieve better recovery and performance thanks to the anti-inflammatory ingredients in each serving.
The shots come in two varieties including Tur-Mericle and Ginger Ninja, which feature 730mg of cur cumin and 18-grams of organic ginger, respectively. The shots also feature additional beneficial ingredients that are perfect for further increasing the functional nature of every dose. The shots are characterized by their fresh profile that prioritizes raw ingredients to help consumers enjoy their benefits in a more potent manner.
Co-Founder Charlie Wilson-Vaughan spoke on the EXALT Juice Shots saying, "We are immensely proud to have added the raw, fresh, juice performance shots to our expanding range. The concentration of active ingredients is much higher than in most of the current shots on the market. Everyone can enjoy the benefits of the range whether you’re a professional or everyday athlete or, like many of us, a time-poor super mum or dad – it’s the ultimate health kick."
Raw Anti-Inflammatory Juice Shots
EXALT Juice Shots Come in Two Options to Improve Recovery
Trend Themes
1. Anti-inflammatory Beverage Trend - Opportunity for companies to create more functional and health-focused juice shots using anti-inflammatory ingredients.
2. Concentrated Juice Shots Trend - Opportunity for companies to offer more potent juice shots by using raw and fresh ingredients and increasing the concentration of active ingredients.
3. Functional Beverage Trend - Opportunity for companies to expand their beverage offerings by adding functional ingredients that provide health benefits beyond hydration.
Industry Implications
1. Juice & Smoothie Bars - Juice and smoothie bars can capitalize on the trend by adding raw and fresh juice shots to their menu that provide additional health benefits.
2. Sports Nutrition Industry - Sports nutrition companies can incorporate anti-inflammatory and functional ingredients into their product offerings to help improve recovery and performance for athletes.
3. Health & Wellness Industry - Opportunity for health and wellness companies to offer a new range of functional beverages that target specific health benefits, such as anti-inflammatory properties.