STōK Cold Brew has announced the ‘Espresso Blend Cold Brew,’ a fusion of the brand’s cold brew and its premium espresso recipe. The cold brew is brewed in a slow, flavor-focused process with undertones of chocolate, brown sugar, caramel, dried fruit, and nuts. The campaign highlights how the average consumer does not mind drinking cold brew at any time of year, even in freezing temperatures.
The STōK Cold Brew Coffee is robust without being too bitter. It was brewed at low temperatures for 10 hours using Arabica-based blends and has an excellent ratio of beans to water compared to regular hot brews.
STōK's Espresso Blend Cold Brew, with an SRP of $5.99, is currently marketed nationwide in 48oz. multi-serve bottles.
"Younger consumers not only love their coffee cold, but they also appreciate a good espresso. STōK’s Espresso Blend Cold Brew answers what consumers are looking for in the category, and we’re excited to continue giving them new ways to enjoy the coffee house experience from the comfort of their homes," said Brittney Polka, Vice President of Ready to Drink Beverages, and lead for STōK Cold Brew at Danone North America.
Espresso-Based Cold Brews
STōK Cold Brew Coffee Launches the New Espresso Blend Cold Brew
Trend Themes
1. Espresso Blend Cold Brews - There are opportunities to create new fusion recipes for cold brew coffee by incorporating espresso flavors.
2. Cold Brew at All Seasons - Cold brew coffee is no longer just a summer trend, as more consumers are enjoying it year-round.
3. Multi-serve Bottles - There could be potential for innovation in packaging and labeling of cold brew coffee to cater to multi-serve consumption.
Industry Implications
1. Coffee and Tea Industry - There is an opportunity for coffee and tea companies to incorporate cold brews with various flavors to attract younger consumers.
2. Ready-to-drink Beverages Industry - There are opportunities for companies to explore premium line extensions of cold brew coffee that cater to the on-the-go convenience market.
3. Packaging Industry - The trend of multi-serve bottles for cold brew coffee could lead to innovation in sustainable, eco-friendly packaging for large-volume on-the-go consumption.