The 'Escura' is a double-sided comforter that can regulate its temperature to 33°C or 91°F, which is often noted as the optimal temperature for human sleep. It is made of natural bamboo fibers that are antibacterial, eco-friendly, and breathable. Escura has two sides: a warm side that is filled with microfiber and a cool side that is made of bamboo fabric. Escura can adapt to different seasons and personal preferences by switching sides or adjusting the room temperature.
Escura is currently running a crowdfunding campaign on Kickstarter, where it has raised over $27,000, far surpassing its $4,000 goal. The campaign will end on February 9, 2024, but until then, backers can choose from different reward tiers, ranging from $195 to $259, depending on the size and quantity of the comforter they want. The Escura is expected to ship worldwide in April 2024, with free shipping to the US, Canada, Taiwan, and Hong Kong.
Thermal-Regulating Comforters
The Escura is Temperature-Controlled and Machine Washable
Trend Themes
1. Temperature-controlled Comforters - The Escura comforter can regulate its temperature to optimize sleep and adapt to different seasons.
2. Antibacterial Bedding Materials - The Escura comforter is made of natural bamboo fibers that are antibacterial and eco-friendly.
3. Dual-sided Bedding - The Escura comforter has two sides: a warm side filled with microfiber and a cool side made of bamboo fabric.
Industry Implications
1. Bedding Industry - The Escura comforter introduces innovative temperature control and material options to the bedding industry.
2. Eco-friendly Products - The Escura comforter's use of antibacterial and eco-friendly bamboo fibers aligns with the growing demand for sustainable products.
3. Crowdfunding Platforms - The success of Escura's Kickstarter campaign highlights the potential of crowdfunding platforms for launching innovative bedding products.