The ‘Ramonade’ flavor has been added to the Nocco energy drink lineup by healthy food supplier Epicurium. The new flavor is the first sugar-free variety in the Nocco line, giving consumers a healthier alternative to the brand’s caffeinated energy drinks. ‘Ramonade’ is vegan-friendly, sugar-free, and has 180 mg of caffeine and six additional vitamins that help focus and concentration. ‘Ramonade’ is intended to complement the current BCAA line of sugar-free beverages offered by Epicurium, allowing all kinds of consumers to get their daily energy intake.
‘Ramonade’ arrives in 12-pack cases of 330ml cans. The new flavor offers "refreshing notes of the exotic berry rambutan with apple and melon." The flavor comes in a sleek gray can with minimal Nocco branding.
Sugar-Free Energy Alternatives
Epicurium is Introducing the Sugar-Free 'Ramonade' Flavor
Trend Themes
1. Sugar-free Energy Drinks - There is an opportunity to create more sugar-free forms of popular energy drinks to cater to health-conscious consumers.
2. Vegan-friendly Beverages - The market for vegan-friendly energy drinks and other beverages is expanding, creating an opportunity for new entrants to enter this niche market.
3. Focus-enhancing Drinks - Consumers are seeking out drinks that not only give them energy, but also help them focus and concentrate, which presents a chance for companies to create new products that cater to this demand.
Industry Implications
1. Energy Drinks - Established energy drink companies can expand their product lines to include sugar-free and vegan-friendly options that cater to health-conscious consumers.
2. Healthy Food Products - Opportunities exist for new entrants to develop a range of sugar-free and vegan-friendly healthy drinks and snacks that cater to consumers seeking healthier alternatives to traditional products.
3. Nutritional Supplements - The market for nutritional supplements like focus-enhancing vitamins and minerals is growing, and companies can incorporate these ingredients into their energy drinks and other beverages to create a unique selling point for health-conscious consumers.