OREO is encouraging fans to embrace the holiday season early by creating their own Holiday OREO Allowance (HOA). This playful HOA will award up to $100K to festive fans who share photos of their seasonal decorations ahead of Thanksgiving, using the allowance to spread holiday cheer and foster community connections.
To participate, fans should follow @OREO and post a photo of their holiday decor to Instagram or Twitter between November 1st and November 17th, using the hashtags #HolidayOREOAllowance and #OREOSweepstakes. More information can be found on the OREO website starting November 1st.
Additionally, fans can get into the holiday spirit with OREO’s festive flavor offerings, including Hot Cocoa, White Fudge, and the classic JOY packs, now available in stores nationwide.
By leveraging the holiday season and the positive emotions associated with decorating, OREO is not only engaging with its customer base but also driving brand awareness and product sales, ultimately contributing to the company's bottom line.
Early Christmas Decoration Contests
Oreo Will Reward Festive Fans Who Decorate Early This Year
Trend Themes
1. Early Holiday Decoration - Creating a sense of community by encouraging fans to share photos of their early holiday decorations, brands can engage with customers and drive brand awareness and product sales.
2. Holiday-themed Flavor Offerings - Introducing festive flavor offerings like Hot Cocoa, White Fudge, and JOY packs can attract customers and boost product sales during the holiday season.
3. Social Media Contests - By hosting social media contests with attractive prizes, brands can encourage user-generated content and increase online engagement, leading to greater brand visibility.
Industry Implications
1. Food and Beverage - Encouraging early holiday decorations and introducing holiday-themed flavors can drive sales in the food and beverage industry during the festive season.
2. Home Decor - Promoting early holiday decor contests can boost engagement in the home decor industry and increase sales of seasonal products.
3. Social Media and Online Platforms - Hosting social media contests to encourage user-generated content can benefit social media platforms by driving user engagement and increasing brand visibility.