Duolingo has a strong social presence and its latest campaign does not fall short of that reputation. The team highlights Duo, the adorable and sassy owl character, and presents a 5-second commercial at the Superbowl where it spotlights the character's rear. This represents its 'no buts' as it is not accepting any excuses for missing the lessons on the language app.
With this, the brand is also presenting a line of merchandise including Butt Briefs, a Butt Pin, and more. Duolingo expresses "Our designers and studio artists have a deep love for their craft and our characters and focused on some nitty-gritty design details to get Duo’s butt ready for primetime. Animators pored over how to get the light, shine, and shading of Duo’s butt just right."
Playful Language App Campaigns
Duolingo is Not Taking Any Excuses to Miss Learning Lessons
Trend Themes
1. Animated Character Merchandise - Opportunity for brands to capitalize on animated character designs for unique merchandise collections.
2. Short-form Superbowl Commercials - Potential for brands to capture attention with concise advertisements during high-profile events like the Superbowl.
3. Craft-focused Design Details - Chance for companies to emphasize intricate design elements in their products for added appeal and uniqueness.
Industry Implications
1. Apparel & Merchandising - Markets involving clothing and merchandise can explore creating innovative products based on popular characters.
2. Advertising & Marketing - Ad agencies and brands can experiment with creating short, impactful commercials to engage audiences effectively.
3. Animation & Design - Industries focusing on animation and design can enhance product aesthetics by paying attention to meticulous design elements.