Dave & Buster's established a dual-format event structure for its nationwide Halloween festivities. This, in turn, provided distinct spooky options tailored to different age groups and preferences.
Dave & Buster's first offering was the Boo Bash. It was priced at a lower tier and centered on three hours of unlimited arcade access alongside discounted food and non-alcoholic drinks. This package included craft activities and costume competitions with multiple age-based and group categories. It targeted a family-oriented audience. The second offering — dubbed the Midnight Mixer — was offered at a higher price point and featured a dedicated food selection, a costume contest with a grand prize of extended gameplay, and an optional upgrade for alcoholic beverages. Both events provided a commemorative cup to the initial wave of ticket buyers at each location.