American Express' Door to Shop Small campaign uses an augmented reality mall to get shoppers acquainted with 10 small businesses. According to the American Express Shop Small Impact Study, 55% of small business owners "anticipate Small Business Saturday will make a significant contribution to their overall holiday sales this year," and 45% of Gen Z and Millennial shoppers said they would "shop more at small businesses if they had technology, such as augmented reality."
The Door to Shop Small AR experience spotlights businesses like Paper Shoot Camera, Little Words Project and Cut + Clarity. Through augmented reality, shoppers can choose to navigate to the store’s website if they see something of interest.
This AR experience is being promoted via art installations across the country.
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Trend Themes
1. AR Shopping - The Door to Shop Small campaign by American Express introduces an augmented reality mall to shoppers by showcasing 10 small businesses.
2. Technology-driven Shopping - Gen Z and Millennial shoppers express an interest in shopping more at small businesses if they had technology like augmented reality available.
3. Promotion Through Art Installations - The AR experience is being promoted through art installations located across the country.
Industry Implications
1. Small Business - American Express' Door to Shop Small campaign highlights 10 small businesses to promote customer engagement through an augmented reality mall.
2. E-commerce - By offering an augmented reality shopping experience, small businesses can attract more online shoppers who prefer a technology-driven shopping experience.
3. Advertising & Marketing - Promoting the AR experience through art installations provides an innovative and engaging way to reach potential customers and generate brand awareness.