Pennsylvania-based food brand Dietz & Watson has announced the launch of a new line of "adult Lunchables," all of which pack a serious protein punch. The new snack packs feature various meat and cheese options as well as other healthy treats such as cranberries, cashews, and walnuts.
The new Dietz & Watson snack packs contribute to the brand's efforts to expand into the lifestyle category. Up until recently, the company was mostly known for its lunch meat products. However, in the past few years, it has begun releasing a wider variety of lifestyle product offerings.
"We’re traditionally known as a lunch meat and cheese company," said Taylor Grissinger, senior retail marketing manager at Dietz & Watson. "But I think over the last three to five years, we’ve done an outstanding job of transitioning into more of a lifestyle brand, which encompasses everything from grab-and-go snacks, deli snacks, speciality cheeses and even charcuterie.
Adult-Sized Lunchables
Dietz & Watson Launches Meat and Cheese Snack Packs for Adults
Trend Themes
1. Adult-sized Snack Packs - The rise of adult-focused snack packs offers an opportunity for brands to cater to busy professionals looking for healthy and convenient snack options.
2. Lifestyle Brand Expansion - Brands that traditionally focused on one product category, such as lunch meats and cheeses, have the opportunity to expand their product offerings in order to appeal to a wider audience.
3. Protein-packed Snacks - The growing trend of protein-based diets highlights the potential for companies to create convenient and healthy snack options that prioritize protein content.
Industry Implications
1. CPG Industry - As consumers continue to prioritize health and convenience, the CPG industry has the opportunity to create innovative snack products that cater to these needs.
2. Food Retail Industry - Food retailers can attract new customers by offering a wider variety of healthy and convenient snack options, including adult-sized snack packs with a focus on protein content.
3. Healthy Lifestyle Industry - The rise of healthy lifestyles and protein-based diets presents an opportunity for companies in the health and wellness industry to offer products that prioritize nutritional value and convenience.