David Beckham The Collection are a new range of three fragrances from the athlete that are formulated with life journeys in mind to help elevate the aromatic prowess of any man. The collection includes the Infinite Aqua Eau De Parfum, Aromatic Greens Eau De Parfum and Refined Woods Eau De Parfum, which are each priced at $54.99. Infinite Aqua is inspired by drives down the Pacific Coast Highway, while Aromatic Greens is inspired by a walk through the rainforest and Refined Woods calls to mind the intoxicating aromas of travel to a new location.
David Beckham The Collection is being offered at JCPenney with additional retailers in the US set to stock the fragrances starting in early 2024.
Active Lifestyle Cologne Ranges
David Beckham The Collection Includes Three Fragrances
Trend Themes
1. Athlete-inspired Fragrances - Athlete David Beckham introduces a collection of fragrances formulated with life journeys in mind, offering an opportunity for disruptive innovation in the fragrance industry.
2. Scent-based Experiences - The David Beckham Collection's fragrance range is designed to evoke specific scent-based experiences, presenting disruptive innovation opportunities in the experiential marketing industry.
3. Aromas of Exploration - Each fragrance in David Beckham The Collection is inspired by different environments, providing an opportunity for disruptive innovation in the exploration and adventure travel industry.
Industry Implications
1. Fragrance - The launch of David Beckham The Collection highlights the potential for disruptive innovation within the fragrance industry.
2. Retail - Retailers, including JCPenney, have the opportunity to embrace disruptive innovation by stocking and marketing David Beckham The Collection.
3. Marketing - The David Beckham Collection's fragrance range offers an innovative approach to marketing through scent-based experiences, presenting disruptive opportunities for marketers.