Online dating platform Dating.com has announced that it will be entering the metaverse via a new partnership with the leading metaverse platform 'Decentraland.'
The new digital-only dating space will enable Decentralnd users to communicate and connect with other Dating.com members while in-game. According to the company, the new meta-dating product will enable more people to meet one another due to Decentraland's international reach. Not only this, but they will be able to do so in an environment that is free from superficial judgments.
"It’s the perfect time to launch meta-dating products... where people can interact and transact as they do in the real world," said KJ Dhaliwal, Chief Strategy Officer at Dating Group, in an interview with the Drum.
It is worth noting that Dating.com is not the first online dating company to turn to virtual reality as a means of helping its users connect. The Match Group, owners of Tinder, announced plans in 2021 to launch a standalone virtual world (i.e., metaverse) called 'Single Town.
Metaverse Dating Spaces
Dating.com Enters the Metaverse via new Partnership with Decentraland
Trend Themes
1. Meta-dating - The launch of digital-only dating spaces in the Metaverse presents an opportunity for disruptive innovation in the dating industry.
2. Virtual Reality Dating - The adoption of virtual reality technology in the dating industry is becoming a trend that presents an opportunity for disruptive innovation.
3. International Reach - The use of metaverse platforms for dating can allow companies to expand their international reach by enabling more people to connect worldwide, which presents an opportunity for disruptive innovation in the global dating market.
Industry Implications
1. Online Dating - Online dating companies can enter the metaverse and leverage the innovation to stay competitive in the market.
2. Virtual Reality - The increasing adoption of virtual reality technology presents an opportunity for the virtual reality industry to build new applications for the dating sector.
3. Gaming - Gaming companies can explore opportunities to enter the dating space through integration with metaverse platforms.