The new Danone Two Good™ Greek yogurt is a product offering that is both "good for you and good for the community." The new offering is low in sugar and high in protein, making it a healthy choice for consumers. In addition to its better-for-you ingredients, the Danone Two Good™ launch also aims to combat food waste.
The nutritious yogurt features only two grams of sugar and eight grams of protein per serving while also helping to support Canadian communities. Danone is doing this through its partnership with Second Harvest and the organization's Food Rescue Program, dedicated to providing over 80,000 rescued meals to Canadians across the country.
"As a purpose-driven company that values balancing business growth and performance with social responsibility, we are very excited to bring Two Good™ to the Canadian market to enable consumers to do good for themselves and their communities through a simple cup of yogurt," says Eric Maffert, Senior Marketing Director at Danone Canada.
In addition to its partnership with Second Harvest, Danone Canada teamed up with chef Devan Rajkumar for the product's recent virtual launch event. At the event, Devan shared two zero-waste recipes -- Tandoori Chicken or Eggplant Salad -- featuring Danone Two Good™ yogurt. The recipes featured commonly discarded produce like broccoli and herb stems and celery leaves, teaching at-home chefs to embrace ingredients that are often forgotten or thrown away by the masses.
Low Sugar Greek Yogurts
The Danone Two Good Yogurts are a High Protein and Low Sugar Snack
Trend Themes
1. Low-sugar Yogurt - The trend of Low-Sugar yogurt is disrupting the industry by offering healthy and nutritious options to health-conscious consumers.
2. Food Waste Reduction - The trend of Food Waste Reduction is disrupting the industry by offering environmentally and socially responsible products and practices.
3. Community Partnership - The trend of Community Partnership is disrupting the food industry by promoting social responsibility and giving back to local communities.
Industry Implications
1. Yogurt Industry - The yogurt industry can capitalize on the Low-Sugar Yogurt trend by developing and promoting products that cater to health-conscious and diabetic consumers.
2. Food Waste Management Industry - The food waste management industry can benefit from the Food Waste Reduction trend by developing innovative solutions to minimize food waste and environmental impact.
3. Corporate Social Responsibility Industry - The Corporate Social Responsibility industry can benefit from the trend of Community Partnership by offering consulting and services to help companies give back to local communities and reduce their environmental impact.