The Jack Daniel Distillery has announced that it will be expanding its Daniel's Canned Cocktails throughout the U.S. The expansion comes following the success of the brand's initial regional launch in 2020, which saw the beverage being offered in a select 14 markets.
Now, Americans across the country can enjoy the ready-to-drink cocktails, which will include three flavors, Jack & Cola, Jack Apple Fizz, and Honey & Lemonade. All three versions are made with Jack Daniel’s Tennessee Whiskey, contain a 7% ABV, and come in 4-packs of 12 oz cans.
"By pairing the bold and unique flavor of Jack with the convenience of a spirit-based cocktail, we’re giving even more friends the opportunity to enjoy our Tennessee Whiskey, right in time for summer," Dallas Cheatham, Jack Daniel’s Ready-To-Drink Brand Director.
Classic Canned Whiskey Cocktails
Jack Daniels Has Launched 'Daniel's Canned Cocktails' Nationwide
Trend Themes
1. Canned Cocktails - The success of Daniel's Canned Cocktails opens opportunities for other liquor and spirits companies to expand into the ready-to-drink canned cocktail market.
2. Ready-to-drink Beverages - The nationwide launch of the Jack Daniel's canned cocktails signals a growing demand for ready-to-drink beverages that are pre-mixed and convenient, presenting an opportunity for companies in the beverage market to expand into this space.
3. Convenience Packaging - The success of Daniel's canned cocktails highlights the potential of convenience packaging for other beverage and alcohol products, especially those aimed at outdoor, travel, and on-the-go occasions.
Industry Implications
1. Alcohol - With the success of the Jack Daniel's nationwide launch, other alcohol companies can tap into the growing demand for ready-to-drink canned cocktails, or develop their own convenience packaging for other spirits and liqueurs.
2. Beverage - The expanding demand for convenient, ready-to-drink beverages presents opportunities for beverage companies to explore new product launches and formats, such as pack sizes and materials that cater to outdoor and on-the-go occasions.
3. Packaging - The success of the Jack Daniel's canned cocktails highlights the potential for companies in the packaging sector to create innovative packaging solutions that enable the creation of new products, such as canned cocktails, for outdoor, travel, and on-the-go occasions.