The Plenty of Fish dating app works its way into the realm of gaming with the new Cue'd Up feature, debuting its first in-app game. It follows the recent new branded look that was unveiled on Monday with new and contemporary color themes and interfaces.
The game is a way for singles to connect before they actually match, pairing up to six users as a part of a short game. It is available twice a week at certain times and users are to answer the same prompts and then vote on their favored answers throughout the rounds. In the end, those who had the "best vibes" are able to like one another from the group of six.
Gamified Feature Dating Apps
Plenty of Fish Adds a Cue'd Up Feature to its In-App Experience
Trend Themes
1. Gamified Dating - Opportunity for dating apps to integrate games into their platforms as a way for singles to connect before matching.
2. In-app Games - Opportunity for apps to add in-app games as a feature to enhance user engagement and satisfaction.
3. Branded App Design - Opportunity for apps to update their branding and design to keep up with modern trends and attract new users.
Industry Implications
1. Online Dating - Gamified dating can be implemented as a feature in online dating apps to enhance user experience.
2. Mobile Apps - In-app games can be incorporated into various types of mobile apps to increase user engagement and retention.
3. Graphic Design - App branding and design can be improved by graphic design companies to attract more users and stay modern.