Baskin-Robbins Canada is kicking off 2023 with the launch of its delicious new Cookies ’n Cold Brew Ice Cream.
Featured as the January 2023 Flavour of the Month, the new Cookies ’n Cold Brew Ice Cream combines two delicious flavors at once. The new offering starts with a cold brew flavoured ice cream base that's made from real cold brew concentrate. This caffeinated ice cream is then studded with crumbled chocolate sandwich cookie pieces and tied together with a sweet cookie ribbon. The result is essentially a scoopable dose of cold brew with all the sweetness of chocolate cookies.
The new Cookies ’n Cold Brew Ice Cream is available now from participating Baskin-Robbins locations across Canada for a limited time.
Cold Brew Ice Creams
Baskin-Robbins Canada Has a New Cookies ’N Cold Brew Ice Cream
Trend Themes
1. Cold Brew Ice Cream - The trend towards cold brew ice cream as a new and unique way to consume caffeine presents an opportunity for innovative flavor combinations and specialty ice cream shops.
2. Flavor Combinations - The trend towards combining unexpected flavors like cold brew and chocolate cookies presents an opportunity for experimentation and new product development in the ice cream industry.
3. Limited Time Offerings - The trend towards limited time offerings of specialty flavors presents an opportunity for ice cream shops to test new flavors and menu items without committing to long-term production costs.
Industry Implications
1. Food and Beverage - The trend towards cold brew ice cream and unique flavor combinations presents an opportunity for food and beverage companies to create new products and target niche markets.
2. Specialty Ice Cream Shops - The trend towards limited time offerings and unique flavor combinations presents an opportunity for specialty ice cream shops to differentiate themselves in a crowded market and attract customers looking for unique experiences.
3. Coffee Industry - The trend towards cold brew as an ingredient in ice cream presents an opportunity for coffee companies to expand their offerings and reach new markets.