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Shipley Donuts Created The Cold Brew Donut for National Coffee Day

National Coffee Day is on the horizon and to help coffee lovers celebrate the occasion, Shipley Donuts created a sweet treat in the form of a Cold Brew Donut. This first-of-its-kind treat isn't just full of the bold, rich flavors of cold brew coffee, it also serves as a pick-me-up that provides 56 milligrams of caffeine—roughly two-thirds the amount found in an eight-ounce cup of coffee. This donut mingles a beloved coffee flavor with Shipley's signature fresh-made daily classic buttermilk cake donut, and it's all topped off with glaze.

On National Coffee Day on Monday, Shipley Donuts will treat loyalty members to a free Cold Brew Donut, or Original Glazed, with the purchase of any coffee at select locations. After that, the Cold Brew Donut will be available for a limited time, while supplies last.

Trend Themes

  1. Caffeinated Food Products — Combining traditional foods with caffeine offers an innovative way to deliver energy boosts beyond traditional beverages.
  2. Coffee-infused Desserts — The rise of coffee-infused desserts showcases the demand for novel culinary experiences that merge popular flavors with indulgence.
  3. Flavor Innovation in Pastries — Introducing bold and unexpected flavors into classic recipes is transforming consumer perceptions of simple baked goods.

Industry Implications

  1. Food and Beverage — The integration of caffeinated components into everyday food items presents new avenues for product differentiation in the competitive food and beverage market.
  2. Bakery and Confectionery — Innovative flavor combinations within bakery products can captivate adventurous consumers seeking unique taste experiences.
  3. Coffee Retail Industry — Collaborating with non-traditional partners allows coffee retailers to expand their reach and create hybrid products that attract diverse customer bases.

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