Though fall is usually the time for pumpkin and apple-flavored goodies, Whataburger is breaking with tradition by releasing a new Chocolate Mint Shake.
Dubbed "the perfect cup to toast the change in weather and ring in the holidays," Whataburger's new Chocolate Mint Shake is designed to usher you through the fall season and straight to winter. This new drink features the same rich chocolate flavors that fans will recognize from the brand's signature chocolate shake, but with the delightful addition of mint. The shake is available now for a limited time and comes in small, medium, and large sizes.
Alongside the new shake, Whataburger has also announced the return of its fan-favorite Breakfast Burger. Designed for anytime a burger craving strikes, this dish combines beef patties with bacon, hash brown sticks, American cheese, and Creamy Pepper Sauce.
Minty Chocolate Shakes
Whataburger Has a New Chocolate Mint Shake for Fall 2021
Trend Themes
1. Non-traditional Seasonal Offerings - Whataburger's release of a chocolate mint shake during the fall season breaks with traditional seasonal flavors, opening the door for other non-traditional seasonal offerings to capture consumers' attention.
2. Limited-time Offerings - Whataburger's limited-time offering of the chocolate mint shake creates excitement and urgency for consumers to try the product, presenting a unique opportunity for businesses to capitalize on time-limited products.
3. Menu Innovation in Established Brands - Whataburger's introduction of new products like the chocolate mint shake and breakfast burger show how established brands can continue to innovate their menus to keep up with consumer tastes and preferences.
Industry Implications
1. Fast Food - Whataburger's menu innovation presents opportunities for fast food chains to differentiate themselves through unique, seasonal products.
2. Beverage - Whataburger's release of the chocolate mint shake creates an opportunity for beverage companies to incorporate unexpected flavors into their products for added consumer interest.
3. Food Service - Whataburger's limited-time offerings of the chocolate mint shake and breakfast burger presents an opportunity for food service establishments to experiment with new menu items without committing to them long-term.