Premium chips brand Hoeksche Chips introduced a new kind of potato chip packaging that solves a common problem that happens when snackers get to the bottom of the bag. Crumbs at the bottom of chip packets are impossible to eat without making a mess and this new design created in partnership with Wunderman Thompson "[solves] a problem that has haunted chip-eaters worldwide for decades."
"t Hoeksche Hoekje" introduces a twistable element to the corner of Hoeksche's new Salt & Balsamic Vinegar chip packet so that crumbs can be funneled straight into a snacker's hand or mouth. This flavor-saving technology promises to help more potato chip lovers eat every last potato chip piece without dirtying themselves or their surroundings in the process.
Crumb-Funneling Chip Packets
Hoeksche Chips' Packaging Prevents Wasted Potato Chip Pieces
Trend Themes
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Crumb-collecting Packaging — Opportunity for packaging companies to innovate and create designs that prevent food waste and improve user experience.
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Convenient Snacking Solutions — Opportunity for food manufacturers to create products that solve common problems and improve snacking convenience.
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User-centric Design — Opportunity for companies to use design thinking and user research to create innovative solutions that cater to users' needs.
Industry Implications
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Packaging Industry — Opportunity for packaging companies to develop innovative solutions that prevent food waste and improve user experience.
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Food Manufacturing Industry — Opportunity for food manufacturers to create products that solve common problems and improve snacking convenience.
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Design Industry — Opportunity for design firms to help companies incorporate user-centric design thinking and create innovative products that solve users' problems and needs.