Premium chips brand Hoeksche Chips introduced a new kind of potato chip packaging that solves a common problem that happens when snackers get to the bottom of the bag. Crumbs at the bottom of chip packets are impossible to eat without making a mess and this new design created in partnership with Wunderman Thompson "[solves] a problem that has haunted chip-eaters worldwide for decades."
"t Hoeksche Hoekje" introduces a twistable element to the corner of Hoeksche's new Salt & Balsamic Vinegar chip packet so that crumbs can be funneled straight into a snacker's hand or mouth. This flavor-saving technology promises to help more potato chip lovers eat every last potato chip piece without dirtying themselves or their surroundings in the process.
Crumb-Funneling Chip Packets
Hoeksche Chips' Packaging Prevents Wasted Potato Chip Pieces
Trend Themes
1. Crumb-collecting Packaging - Opportunity for packaging companies to innovate and create designs that prevent food waste and improve user experience.
2. Convenient Snacking Solutions - Opportunity for food manufacturers to create products that solve common problems and improve snacking convenience.
3. User-centric Design - Opportunity for companies to use design thinking and user research to create innovative solutions that cater to users' needs.
Industry Implications
1. Packaging Industry - Opportunity for packaging companies to develop innovative solutions that prevent food waste and improve user experience.
2. Food Manufacturing Industry - Opportunity for food manufacturers to create products that solve common problems and improve snacking convenience.
3. Design Industry - Opportunity for design firms to help companies incorporate user-centric design thinking and create innovative products that solve users' problems and needs.