It seems that Burger King may be attempting to build on the success of its Chicken Fries lineup with the addition of a new Chicken & Waffle Fries offering and a new Chicken Parm Fries offering.
Starting on July 24, 2023, Burger King will begin testing out the two new chicken fry variations at select locations in the Boston, Massachusetts areas. The new Chicken & Waffle Fries consist of all-white-meat chicken that's been molded into a fry shape, coated in a sweet waffle batter, and then deep-fried. These fries are also served with syrup on the side for dipping. On the other hand, the new Chicken Parm Fries consist of all-white-meat chicken that's been molded into a fry shape, and then breaded with parmesan, garlic, and Italian herbs. These fries are served with a side of marinara sauce for dipping..
Waffle Batter-Coated Fries
Burger King is Testing Out a New Chicken & Waffle Fries Offering
Trend Themes
1. Chicken & Waffle Fries - Creating unique fry offerings by combining chicken and waffle flavors, presenting opportunities for novel fast food menu options.
2. Chicken Parm Fries - Innovating by incorporating chicken parmigiana flavors into fries, providing a twist to traditional chicken fry options.
3. Testing New Fry Variations - Exploring different chicken fry combinations and flavors to continually expand and diversify menu offerings.
Industry Implications
1. Fast Food - Fast food chains can adopt the trend of unique chicken fry variations to attract new customers and differentiate their menus.
2. Chicken and Poultry - Chicken and poultry industries can benefit from partnering with fast food chains to create innovative chicken fry products.
3. Food Manufacturing - Food manufacturers can leverage the demand for new fry variations by developing chicken fry products and collaborating with fast food chains.