The Cheetos Pretzels are the latest product from PepsiCo-owned Frito-Lay that's formulated with the signature flavor of the original alongside a new textural experience. The product features pretzels covered in the brand's signature Cheetos Cheetle cheese flavoring to give each bite a crunchy, cheese-forward flavor. The snack comes in Cheddar and Flamin' Hot varieties, and is arriving now in the US market where shoppers can pick up a three-ounce bag for $2.49 or a 10-ounce bag for $5.69.
Senior VP of Marketing at Frito-Lay Tina Mahal spoke on the Cheetos Pretzels saying, "Our fans are always hungry for unique ways that they can experience Cheetos’ signature cheesy flavour, which is why this latest innovation is breaking into an entirely new category. Cheetos pretzels maximize the fan-favourite seasoning in each bite with the perfect product texture, ultimately bringing the Cheetos flavour experience to life in pretzel form."
Extra-Cheesy Pretzel Snacks
Cheetos Pretzels Offer Ample Flavor and Crunch
Trend Themes
1. Cheese-infused Snacks - The rise of cheese-infused snacks offers opportunities for companies to create unique flavor combinations and capitalize on consumers' love for cheese.
2. Textural Experiences - The demand for snacks that offer new and exciting textural experiences opens up possibilities for companies to experiment with different coatings and textures to enhance the snacking experience.
3. Flavor Extension - Flavor extension trends enable brands to take existing flavors and apply them to new product categories, attracting consumers who are seeking familiarity and novelty at the same time.
Industry Implications
1. Snack Food Industry - The snack food industry has opportunities to innovate by combining different flavors to create unique snacking experiences.
2. Food Packaging Industry - The food packaging industry can develop packaging solutions that enhance and preserve the textural experiences of cheese-infused snacks, ensuring they remain fresh and crispy.
3. Convenience Store Industry - Convenience store operators can tap into the flavor extension trend by offering a variety of cheese-flavored snacks to cater to customers' demand for new taste sensations.