Things are heating up over at McDonald's this summer with the launch of the new Cheesy Jalapeño Bacon Quarter Pounder with Cheese.
Set to officially arrive on McDonald's menus on June 20, 2023, the new Cheesy Jalapeño Bacon Quarter Pounder with Cheese pairs the brand's signature 100% beef Quarter Pounder patty with two slices of American cheese, American cheese, pickled jalapeños, three half-strips of applewood-smoked bacon, and creamy cheese sauce, all served on a soft sesame seed bun. Fans also have the option to enjoy the new Cheesy Jalapeño Bacon Quarter Pounder with Cheese (or Cheesy Jalapeño Bacon QPC) as a double with two Quarter Pounder patties.
The new Cheesy Jalapeño Bacon QPC is the latest addition to the brand’s QPC platform, and is the reportedly first-ever spicy take on the signature sandwich.
Cheesy Pickled Jalapeño Burgers
The Cheesy Jalapeño Bacon Quarter Pounder with Cheese is Coming
Trend Themes
1. Spicy Fast Food - There is an opportunity for the fast food industry to introduce more spicy menu items to appeal to customers who enjoy a kick in their food.
2. Customized Fast Food - Fast food restaurants could offer more menu item options that can be customized to customer preferences, such as the option to add or remove jalapeños from a burger.
3. Premium Fast Food - Fast food chains can continue to innovate their menus with premium ingredients, such as applewood-smoked bacon, to attract customers looking for a high-quality dining experience on the go.
Industry Implications
1. Fast Food - The fast food industry can capitalize on the trend of spicy and customized menu items to attract new customers and offer more options to existing ones.
2. Food and Beverage - Food and beverage companies can create and market their own spicy and customizable food products, such as sauces or seasoning blends, for consumers to use at home.
3. Packaged Food - Packaged food companies can create and market their own pre-packaged, spicy and customizable food products for customers to purchase and prepare at home.