Taco Bell is shaking up its menu by testing out a new Cheesy Chicken Crispanada in Knoxville, Tennessee, while simultaneously bringing back three items to national menus.
Over in the Knoxville, Tennessee area, Taco Bell is testing out the tasty new Cheesy Chicken Crispanada. Available for a limited time, this crispy empanada-style dish consists of a pastry shell that's been stuffed with shredded chicken and melted cheese filling, then folded over and fried until golden brown. The whole thing is served with a side of spicy ranch sauce for dipping.
Meanwhile, the chain is reintroducing the double steak grilled cheese burrito, the Bacon Club Chalupa, and both the Blue Raspberry Breeze and Wild Cherry Breeze Freeze drinks. The brand is also removing the Quesarito from its menus on April 19 to make room for the other new offerings.
Crispy Chicken Empanadas
Taco Bell is Offering a Cheesy Chicken Crispanada in Knoxville, Tennessee
Trend Themes
1. Menu Innovation - Restaurants can experiment with new menu items to attract customers craving unique flavors and textures, as seen with the Cheesy Chicken Crispanada.
2. Limited-time Offerings - Limited-time offerings can create a sense of urgency and incentivize customers to visit locations before the promotion ends, as demonstrated by the Cheesy Chicken Crispanada's availability in only one location.
3. Reviving Classic Items - Brands can revive classic menu items to cater to loyal or nostalgic customers and encourage them to make purchases, as evidenced by the return of the Bacon Club Chalupa and the Blue Raspberry and Wild Cherry Breeze Freeze drinks.
Industry Implications
1. Fast Food - Fast food chains can leverage menu innovation and limited-time offerings to drive foot traffic and sales, while also capitalizing on the popularity of classic items to appeal to nostalgic customers.
2. Casual Dining - Casual dining restaurants can offer inventive menu items to appeal to adventurous eaters, promote limited-time offerings to incentivize trial, and reintroduce classic dishes to attract loyal customers.
3. Food and Beverage Manufacturing - Food and beverage manufacturers can develop new product offerings and tap into nostalgia by bringing back classic items to drive sales and revenue, while also promoting limited-time offerings to increase brand awareness and trial.