Snapchat is working with OpenAI, a prominent artificial intelligence organization, to enable developers to build Augmented Reality (AR) lenses using ChatGPT through the new ChatGPT Remote API.
The integration of ChatGPT in AR lenses, accessible through Snap's Lens Studio beta, introduces an innovative way for users to interact with influencer content on the platform.
By leveraging the capabilities of ChatGPT, these lenses can offer responses to user queries and incorporate features such as quizzes or randomizers, enhancing the interactive and dynamic nature of AR experiences on Snapchat. Consumers can also anticipate the company's debut of a 3D facemask generator for AI-powered face lenses.
"They have created nearly 3.5 million Lenses, which in the last year have been viewed by Snapchatters more than 3 trillion times," said Snapchat in a statement.
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
Trend Themes
1. Social Media-integrated AI Lenses - Snapchat's integration of ChatGPT in AR lenses offers an innovative way for users to interact with influencer content on the platform.
2. Interactive and Dynamic AR Experiences - The use of ChatGPT in lenses enhances the interactive and dynamic nature of AR experiences on Snapchat, with features such as quizzes and randomizers.
3. AI-powered Face Lenses - Snapchat is set to debut a 3D facemask generator for AI-powered face lenses, providing users with more advanced and realistic AR effects.
Industry Implications
1. Social Media - Snapchat's integration of ChatGPT in AR lenses opens up new possibilities for social media platforms to provide interactive and engaging user experiences.
2. Artificial Intelligence - The collaboration between Snapchat and OpenAI showcases the potential for AI technology to enhance AR applications and drive innovation in this field.
3. Augmented Reality - The integration of ChatGPT in Snapchat's AR lenses demonstrates the continuous evolution of AR technology and its potential in delivering immersive experiences.