GoPro is beefing up its Plus subscription model to offer a camera replacement for your old broken one. GoPro Plus subscribers also get access to auto cloud backup, the ability to share your cloud footage on the go, accessory discounts and VIP chat and call support. These benefits plus offering camera replacement for the same price is a massive step up from the previous GoPro Plus iteration, which mostly consisted of a backup service. The technology company will replace your broken GoPro camera with no questions asked, but will only do so twice within a 12 month period. So if your GoPro breaks three times in a year, you would be out of luck.
The photo is sourced from Engadget.
Camera-Replacing Subscriptions
GoPro Plus is Now Offering Camera Replacement and Other Perks
Trend Themes
1. Camera-replacing Subscriptions - Disruptive Innovation Opportunity: Offering camera replacement as part of a subscription service provides convenience and cost-savings for customers, potentially revolutionizing the camera industry.
2. Auto Cloud Backup - Disruptive Innovation Opportunity: Auto cloud backup offers secure and accessible storage for user footage, transforming how individuals and businesses manage and protect their digital media.
3. Accessory Discounts - Disruptive Innovation Opportunity: Providing exclusive accessory discounts to subscribers incentivizes brand loyalty and presents opportunities for cross-selling complementary products within the action camera market.
Industry Implications
1. Camera - Disruptive Innovation Opportunity: The camera industry should adapt to the rising popularity of camera-replacing subscriptions and explore new business models to attract and retain customers.
2. Cloud Storage - Disruptive Innovation Opportunity: The cloud storage industry can capitalize on the demand for secure and accessible storage solutions by providing specialized platforms tailored to the needs of photographers, videographers, and content creators.
3. Action Camera Accessories - Disruptive Innovation Opportunity: Action camera accessories manufacturers can collaborate with subscription services like GoPro Plus to offer exclusive discounts and expand their customer base while creating strong brand alliances.