The Cadbury Brunch Light bars are a series of snack products hitting the market in the UK to provide consumers with a delicious treat that doesn't skimp on flavor or nutritional benefits. The bars come in at 93-calories each and are crafted with a whole-grain recipe, but also feature 12% Cadbury milk chocolate to give them a touch of decadence. The bars come in two flavors including Honey & Oat and Orange, which are both non-HFSS and priced at £1.25 per multipack of five servings.
Brand Manager at Mondelēz International Bethany Wenn spoke on the new Cadbury Brunch Light bars saying, "This innovation comes to market backed by shopper insight to help it cater to a real category demand from consumers. Packed full of wholegrain oats and containing 12% Cadbury milk chocolate in each bar, the Cadbury Brunch Light range is irresistibly delicious – while also being below 100 calories a portion!"
Lightly Coated Oat Bars
Cadbury Brunch Light Bars are Non-HFSS with 93-Calories Each
Trend Themes
1. Health-conscious Snacking - Opportunity for brands to create snacks that are both delicious and nutritious, catering to the growing demand for healthier snack options.
2. Whole-grain Indulgence - Potential to innovate by combining whole-grain ingredients with indulgent elements, offering consumers guilt-free treats with a touch of decadence.
3. Insight-driven Innovation - Room for companies to develop products based on deep consumer insights, meeting specific category demands and enhancing consumer experience.
Industry Implications
1. Snack Food - The snack food industry can leverage the trend towards health-conscious snacking by creating snack products that prioritize nutritional value without compromising on taste.
2. Food Manufacturing - For food manufacturers, there is an opportunity to explore whole-grain indulgence concepts, combining wholesome ingredients with decadent flavors to capture the market's interest.
3. Market Research - Market research firms can assist businesses in gaining valuable consumer insights to drive innovation, ensuring products like the Cadbury Brunch Light bars effectively meet customer demands.