Burger King is launching two new menu items called the ‘Mozzarella Fries’ and ‘Churro Fries,’ respectively. On February 13, 2023, Burger King will introduce the new menu items in the Columbus, Ohio, area as a part of the company's new "Fries, Your Way" snacking campaign. The ‘Fries, Your Way’ campaign will see the new ‘Mozzarella Fries,’ the ‘Churro Fries,’ and the beloved ‘Chicken Fries’ offered in 4, 8, or 12-piece counts.
From February 13 to the middle of May 2023, Burger King's new snacking platform will be accessible at participating locations in Columbus, Ohio. All items come packaged in ‘Fries, Your Way’ boxes. Consumers can enjoy the new menu items as an alternative to regular potato-based french fries.
QSR-Created Fries Campaigns
Burger King is Testing the New Mozzarella Fries And Churro Fries
Trend Themes
1. Alternative Fast Food Fries - Fast food chains can explore creating alternative fries, such as mozzarella and churro fries, to appeal to customers looking for unique snacking options.
2. Customizable Snacking Campaigns - QSRs can develop snack-focused campaigns that allow customers to customize their orders and try new menu items in smaller sizes, leading to increased experimentation and potential breakout hits.
3. Limited Location Launches - Launching new menu items in a limited number of locations can create buzz and excitement among consumers in those areas, while also allowing for initial testing and adjustment before a wider-scale release.
Industry Implications
1. Fast Food - Fast food chains can benefit from creating new, attention-grabbing menu items that appeal to snacking and customization trends among younger consumers.
2. Food Packaging - Innovative food packaging solutions can be developed to better highlight snack-sized menu items and encourage more trial and experimentation among customers.
3. Food Testing and Development - QSRs can streamline their food testing and development processes to quickly identify and launch new menu items that align with emerging snacking and customization trends, while also minimizing costs and maximizing profits.