BTS Island: In the SEOM is a new virtual video game created by the members of K-pop supergroup, BTS. The game follows players as they venture to a deserted island, only to be kept company by the island animals and the members of the band. Players must solve puzzles, renovate their island, style their character, and collect "episodes," which are mini photographs that showcase the memories made on the island.
Fans can compete to be the best dressed or the best puzzle-solver on the island, and a dedicated rank will appear so players can see how they fair against others. There are also in-game events and rewards to amp up the excitement.
BTS Island: In the SEOM can be accessed on the iOS and Android app stores.
K-pop Video Games
BTS Island: In the SEOM is a New Video Game Created by K-pop Band BTS
Trend Themes
1. Virtual Celebrity Gaming - Opportunities for companies to create similar video games featuring other celebrity influencers to attract Gen-Z fans.
2. Gamification of Music Content - The possibility to incorporate aspects of K-pop style visuals and music content to video games, creating new entertainment experiences and bringing more fans to the music industry.
3. Social Media and Gaming Collaborations - The potential for social media platforms to team up with gaming companies to further expand their audience reach and monetization strategies.
Industry Implications
1. Gaming - Big opportunities exist for the gaming industry to create immersive celebrity video games that have huge potential fanbases and monetization options.
2. Music - Players that are introduced to a celebrity through a video game may be motivated to consume the music content of the celebrity in reality, creating new engagement and monetizing opportunities for the music industry.
3. Social Media - Social media platforms can leverage the promotion of such gaming apps by tapping into the demographics and entertainment preferences of their users, creating potential partnership and monetization opportunities.