The final week of the year is always a big time for dessert brands and Crumbl is going into this week with a bang by releasing a new, never-before-seen flavor and two other collaborative treats.
Available as part of the brand's weekly rotating lineup of flavors, the new Brookie Dough Pie cookie consists of chocolate chip cookie mousse tucked into a scalloped brownie "pie cookie" crust and topped with even more brownie chunks and cookie dough pieces.
As if the new cookie flavor wasn't exciting enough, the brand is also showcasing two collaborative cookies as part of its 2023 holiday drop. There's a peanut butter cookie created in partnership with Snickers, and then a brown sugar cinnamon cookie that was crafted in collaboration with with Pop-Tarts – a brand that's riding high off the recent Pop-Tarts Bowl.
Hybrid Brownie Crust Cookies
Brookie Dough Pie is a Never-Before-Seen Crumbl Flavor
Trend Themes
1. Rotating Lineup of Flavors - Opportunity for dessert brands to offer unique and constantly changing flavors to attract customers.
2. Collaborative Treats - Opportunity for brands to partner and create unique and innovative dessert combinations.
3. Hybrid Desserts - Opportunity to combine different dessert elements to create new and exciting flavor experiences.
Industry Implications
1. Dessert Brands - Opportunity for dessert brands to innovate and stand out in a competitive market through creative flavor combinations.
2. Food Partnerships - Opportunity for food brands to collaborate and create unique and exclusive products that generate excitement among consumers.
3. Bakery Industry - Opportunity for bakeries to experiment with hybrid desserts and create innovative offerings to attract customers.