Bottlegreen is launching a variety of new goods, including the ready-to-drink sparkling pressés and its line of diluted cordials. The 'Blood Orange Spritz' sparkling pressés, 'Ginger Beer' light sparkling pressés, 'Raspberry Lemonade,' and 'Orange & Lemon' cordial make up the new release, highlighting the brand's signature green bottle and stunning tropical design. The line can be used to enhance the taste of cocktails or Proseccos.
"Our consumers love to try innovative and interesting flavours, and with a tantalising new cordial combination, a pair of permanent additions to our range of ‘light’ presses, and Blood Orange Spritz as a 2023 limited edition, we’re adding flavours that will refresh both fixtures and consumers. These great-tasting new drinks will further underpin bottlegreen’s firmly established taste credentials," commented Sarah Lawson, head of marketing – softs at SHS Drinks.
RTD Sparkling Cordials
Bottlegreen Unveils a New Line of Diluted Cordials and Sparkling Pressés
Trend Themes
1. RTD Sparkling Pressés - Opportunity for brands to create ready-to-drink sparkling beverages with unique and innovative flavors.
2. Diluted Cordials - Potential for brands to offer a line of diluted cordials to enhance the taste of cocktails and other beverages.
3. Light Sparkling Pressés - Demand for lighter sparkling beverages that provide refreshing and flavorful options for consumers.
Industry Implications
1. Beverage Industry - Companies can explore creating new RTD sparkling pressés and diluted cordials to cater to consumer preferences and drive sales.
2. Alcohol Industry - Disruptive innovation opportunity in developing innovative and unique flavors of sparkling pressés to enhance cocktails and Proseccos.
3. Marketing and Sales - Opportunity for marketers to promote the refreshing and flavorful characteristics of RTD sparkling pressés and diluted cordials to attract consumers.