The Beachbody Company has announced the launch of 'BODi' (Beachbody On Demand), a premium interactive subscription service that aims to bring the energy and excitement of group fitness classes into users' homes.
The new service will function as an additional tier for Beachbody members and utilize world-class trainers offering specialized 'BODi' workouts. In addition, 'BODi' will use cutting-edge patent-pending technology to make the fitness experience as immersive as possible. According to the company, the studio that classes will be streamed from is equipped with the latest broadcast technology, creating a unique stage made up of hundreds of screens.
Another feature that the platform will offer is 'BODcast,' a live interaction feature that allows members to opt in to appear as part of the on-screen group for each workout allowing them to see one another as they exercise.
Virtual Group Fitness Platforms
'BODi' is an Immersive Live Group Workout Service
Trend Themes
1. Virtual Group Fitness Classes - As more people exercise from home, demand for virtual group fitness classes is increasing, creating opportunities for fitness companies to develop innovative platforms like BODi that provide immersive and interactive experiences.
2. Interactive Subscription Services - Interactive subscription services like BODi that offer personalized and immersive experiences are gaining popularity and could disrupt the traditional fitness industry model of gyms and studios.
3. Patent-pending Fitness Technology - As fitness technology evolves, companies like Beachbody are developing cutting-edge patent-pending technology like the hundreds of screens used in the 'BODi' studio, opening up opportunities for further innovation and disruption in the fitness industry.
Industry Implications
1. Fitness - Innovative companies in the fitness industry can utilize virtual group fitness platforms like BODi to offer immersive and interactive experiences to users that bridge the gap between traditional gyms and at-home workouts.
2. Technology - As fitness platforms like BODi incorporate patent-pending technology, the intersection of fitness and technology is becoming increasingly relevant, creating opportunities for disruption and innovation in both industries.
3. Streaming - With the rise of virtual fitness classes, streaming platforms are becoming a key player in the fitness industry with potential for disruption and innovation as companies like Beachbody develop more immersive and interactive experiences like BODi.