Funkin Cocktails newly expanded its collection of canned cocktails to include a Nitro Infused Blue Raspberry Martini, which features an electrifying color and a vibrancy that appeals to adult Gen Z drinkers.
This ready-to-drink martini taps into the success of the brand's current Nitro Can offerings, all the while recognizing the rising appeal of blue raspberry among Gen Z consumers. Knowing that drinkers are after bold flavor experiences, Funkin crafted a quality cocktail with vodka, nostalgic blue raspberry and a signature nitrogen infusion for a velvety smooth drinking experience that reminds of a bar-quality serve whether it's enjoyed at home or on the go.
The launch of Funkin Cocktails' Nitro Infused Blue Raspberry Martini will be supported by the brand’s biggest-ever new product launch advertising campaign.