Schindelhauer, a bike manufacturer based in Berlin, has collaborated with the mobility consultancy BICICLI to establish a new bicycle store in a central area of the city. The retail location, which encompasses a substantial floor area and includes an on-site service workshop, is designed to function as a comprehensive hub for urban cycling.
Schindelhauer's new and ultra-sleek bicycle store features a dedicated section where the full range of Schindelhauer's offerings is displayed. The company also allows customers to customize models to their specifications.
The partnership aims to merge the brand's focus on design and cycling culture with BICICLI's expertise in providing mobility solutions, which includes services like bicycle leasing for corporate clients. The initiative is presented as a model for the future of physical retail — a vision that emphasizes experiential engagement and expert consultation over simple product transactions.