This new BIC EasyRinse Razor campaign is being launched to put a little humor into daily grooming and showcase the impressive capabilities of the shaving essential. The campaign features actors and comedians Annie Murphy and Eric Andre boasting about the product in adjacent shower stalls where they share sharp quips about the quality of the razor. The campaign features several spots that take a decidedly humorous approach to the otherwise ordinary product and comes as part of the brand's continued commitment to choosing popular celebrities to endorse its latest wares.
BIC North America VP of Marketing Katty Pien spoke to Adweek about the new BIC EasyRinse Razor campaign saying, "We were going for something accessible, with tongue-in-cheek humor that would appeal to millennials and Gen Z. Celebrities have really resonated with our consumers and helped us make the brand culturally relevant."
Comedian-Backed Razor Campaigns
Annie Murphy and Eric Andre Head the BIC EasyRinse Razor Campaign
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