Self care is becoming more prevalent, and this is represented with numerous niche spa treatments -- the latest of which, is the opening of a beer spa.
This beer-inspired wellness experience appeals to drinkers and non-drinkers alike. Drawing upon the nutritional benefits of beer, this spa offers a calming soak in a combination of hops, barley and grains. Some of the benefits of soaking in this popular alcoholic beverage include improving damaged skin cells, hydrating the skin, conditioning the hair. This spa opening will be the second branch from the Oregon-based 'Hop in the Spa.'
a hotel was built above this particular location, offering a relaxing experience that extends past the walls of the spa, and inviting people from out of town to experience America's beer spa.
Relaxing Beer Spas
Hop in the Spa is Opening Its Second Location
Trend Themes
1. Beer-infused Wellness - The trend of beer-infused wellness experiences in spas has emerged, with opportunities for further innovation in creating new treatments using the nutritional benefits of beer.
2. Niche Spa Treatments - The rise of niche spa treatments, such as beer spas, indicates a growing demand for unique and specialized experiences in the wellness industry.
3. Holistic Self-care - The emergence of beer spas as a form of holistic self-care reinforces the trend of incorporating natural and unconventional elements in wellness practices.
Industry Implications
1. Spa Industry - The spa industry can capitalize on the trend of beer-infused wellness experiences by creating new treatments that utilize the nutritional benefits of beer and cater to a growing demand for unique, specialized, and holistic self-care experiences.
2. Hospitality Industry - The hospitality industry can seize the opportunity presented by beer spas by incorporating them into their offerings, creating a unique and relaxing experience that appeals to a diverse range of customers.
3. Craft Beer Industry - The craft beer industry can collaborate with spa and hospitality industries in order to supply and promote the beer-inspired wellness experiences, tapping into a new market and diversifying their products and services.