These new Barratt soft drinks have been created by Whatever Brands in partnership with Valeo Snackfoods as a series of candy-inspired refreshments that are sure to draw in avid fans of the brand.
The drinks are being launched in three recognizable flavors including Wham, Fruit Salad and Flumps, which are each flavored with their namesake candy in mind. Each of the drinks are crafted using 100% natural flavoring and fruit juice, and are formulated to taste just like the candy. Featuring less than 5mg of sugar per 100ml, the drinks aren't subject to the sugar tax in the UK.
The Barratt soft drinks are being launched in the UK in 850ml celebration-sized bottles manufactured with recycled PET and are priced at £1 each.
Candy-Inspired Soft Drinks
These Barratt Soft Drinks Come in Three Flavors to Choose From
Trend Themes
1. Candy-inspired Soft Drinks - The trend of creating soft drinks with candy-inspired flavors provides an opportunity to tap into the nostalgia and preferences of consumers looking for a unique beverage experience.
2. Natural Flavors and Low Sugar Content - As consumers continue to prioritize health and wellness, the trend of incorporating natural flavors with a low sugar content can provide a competitive advantage for soft drink manufacturers.
3. Sustainable Packaging - The trend towards sustainable packaging solutions such as recycled PET bottles can help soft drink companies reduce their carbon footprint and appeal to consumers who are environmentally conscious.
Industry Implications
1. Soft Drink Manufacturing - Soft drink manufacturers can innovate by incorporating unique candy-inspired flavors, natural ingredients with low sugar content, and eco-friendly packaging in their product offerings.
2. Candy and Snack Food Industry - Collaboration with soft drink manufacturers to create candy-inspired soft drinks can provide an opportunity for the candy and snack food industry to expand their product lines and reach a broader consumer market.
3. Sustainable Packaging Solutions - The trend towards sustainable packaging solutions such as recycled PET bottles presents an opportunity for companies specializing in sustainable packaging to partner with soft drink manufacturers and offer eco-friendly packaging options.