Singapore-based start-up WhatIF Foods makes BamNut Noodles with Sweet Hot Seasoning that are packed with protein, air-fried and low in fat compared to leading instant noodle products. These noodles make the most of the regenerative crop Bambara groundnut, along with wheat flour and pea protein as key ingredients. Increasingly, brands are turning to regenerative crops to create climate-friendly products with ingredients that help to reimagine farming in line with natural systems.
WhatIF Foods' noodles are all made possible thanks to a patented air-frying technology that "disrupts the 60-year old deep-frying process used in almost 100 billion servings of instant noodles annually." The brand also offers better-for-you instant noodles in varieties such as Moringa and Pumpkin.
These noodles stand out against others that are deep-fried, low in nutritional value, packed with MSG and artificial flavors.
Air-Fried Legume Noodles
WhatIF Foods' BamNut Noodles Make the Most of a Regenerative Crop
Trend Themes
1. Regenerative Crop Products - Innovative use of regenerative crops, like Bambara groundnut, to create healthy and eco-friendly products, like BamNut Noodles, using air-frying technology.
2. Air-frying Technology - Patented air-frying technology that disrupts the 60-year old deep-frying process used in almost 100 billion servings of instant noodles annually, paving the way for healthier and eco-friendly food products.
3. Better-for-you Instant Noodles - Rising demand for better-for-you and nutritious instant noodles, driven by consumers' preference for healthy and sustainable food choices, leading to products like WhatIF Foods' Moringa and Pumpkin instant noodles.
Industry Implications
1. Food Technology - Innovative use of air-frying technology to create healthier and environmentally-friendly food products, like BamNut Noodles, using regenerative crops, providing opportunities for companies to invest in research and development of similar products.
2. Sustainable Agriculture - Growing demand for eco-friendly food products and regenerative crops, like Bambara groundnut, creating opportunities for sustainable agriculture companies to develop and supply these crops for use in a variety of food products.
3. Instant Noodles - The rise of better-for-you and healthy instant noodles, driven by increasing consumer demand for nutritious and sustainable food choices, leading to innovators like WhatIF Foods to come up with new options, signaling opportunities for companies to expand their offerings.