Burger King announced the 'Bakon King,' an upcoming range of plant-based, meat-free menu items. The Bakon King lineup will launch on January 4th, 2023, and will kick off with the 'Vegan Royale Bakon King.' This is a deluxe plant-based burger topped with a vegan 'Bakon' alternative meat product and a plant-based 'Cheeeze' alternative dairy product, resulting in a burger that fits multiple dietary restrictions. The Bakon King is also available as the 'Plant-Based Bakon King' with dairy products, but without meat products.
In addition to launching the Bakon King, the fast-food restaurant is also bringing back its fan-favorite pork bacon burger, the 'Bacon King.' This features real beef and real bacon, offering an alternative option for meat lovers. On top of this, Burger King is offering a buy-one-get-one-free offer on the Vegan Royale Bakon King and Plant-Based Bakon King to celebrate the launch of these sandwiches.
Meat-Free Bacon Burgers
Burger King's 'Bakon King' Range Arrives This Veganuary
Trend Themes
1. Plant-based Meat Alternatives - The launch of the 'Bakon King' range indicates a growing trend towards plant-based meat alternatives in fast food.
2. Catering to Multiple Dietary Restrictions - Burger King's 'Bakon King' burger is designed to cater to customers with multiple dietary restrictions, a trend that shows potential for further disruption in the food industry.
3. Transitioning to Sustainable Food Production - Burger King's shift towards plant-based products in their menu reflects the trend of transitioning towards sustainable food production, offering opportunities for innovation in farming, packaging, and logistics industries.
Industry Implications
1. Fast Food Restaurants - Fast food restaurants can leverage the trend towards plant-based meat alternatives to attract customers who are looking for healthier, more sustainable food options.
2. Alternative Meat Production - The growing demand for plant-based meat alternatives in fast food creates opportunities for companies that specialize in alternative meat production, such as Beyond Meat and Impossible Foods.
3. Packaging and Logistics - As more fast food chains shift towards sustainable food production, there will be an increased demand for eco-friendly packaging and efficient logistics solutions, creating an opportunity for innovation in these industries.