The season of back-to-school campaigns is upon us and Staples Canada continues to dish its marketing strategies out. Most recently, the company announced its desire to support teachers in preparing for the upcoming school year by offering value and benefits that cater to educators' needs.
Teacher Appreciation Days and the Membership Program are notable highlights of Staples' efforts. The appreciation discount offers exclusive deals and gifts for educators registered in the Teacher Membership Program. The program's additional perks, including extended returns, personalized service, and the option to create school supply lists that contribute to school fundraising, appear to enhance teachers' overall experience.
In addition, Staples Canada has launched the We Love Teachers Contest as part of its back-to-school campaign strategy. This contest acknowledges outstanding educators and provides them with an opportunity to win substantial gift cards for classroom materials and technology upgrades.
Teacher-Supporting Back-to-School Campaigns
Staples Canada Aims to Support Teachers
Trend Themes
1. Teacher Appreciation Days - Staples Canada offers exclusive deals and gifts to educators registered in the Teacher Membership Program during Teacher Appreciation Days.
2. Extended Returns and Personalized Service - Staples Canada's Teacher Membership Program provides extended returns and personalized service to enhance teachers' overall experience.
3. We Love Teachers Contest - Staples Canada's back-to-school campaign includes the We Love Teachers Contest, which offers outstanding educators a chance to win substantial gift cards for classroom materials and technology upgrades.
Industry Implications
1. Retail - Staples Canada's back-to-school campaign caters to teachers and offers exclusive deals and perks through their retail stores and online platform.
2. Education - Staples Canada supports teachers by providing extended returns, personalized service, and an opportunity to win gift cards for classroom materials and technology upgrades, enhancing their experience in the education industry.
3. Technology - Staples Canada's We Love Teachers Contest offers educators a chance to win technology upgrades, showcasing the impact of technology in the education sector.